GEO — Generative Engine Optimization
Get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Part of Digital Marketing
Overview
When a buyer asks ChatGPT, Perplexity or Google's AI Overview 'who is the best agency for X', the answer is assembled from sources the model trusts. Generative Engine Optimization is the work of becoming one of those sources. It builds on solid SEO but goes further: clear entity definitions, answer-shaped content, schema that machines can read, an llms.txt file, consistent mentions across the web and content that directly answers the questions people ask AI. We measure it too — tracking where and how often your brand appears in AI answers.
What's included
- AI visibility audit: where you appear (or don't) in ChatGPT, Perplexity, Gemini and AI Overviews
- Entity and brand definition (Organization, Person, Service schema, Knowledge Graph alignment)
- Answer-shaped content: FAQs, comparisons, definitions AI models quote
- llms.txt, structured data and clean crawlability for AI bots
- Citation and mention building on sources AI models trust
- Monthly AI-answer tracking and reporting
How It Works
A simple, transparent process from idea to launch.
Audit AI visibility
We query the major AI engines with your buyers' real questions and record who gets cited — and why.
Define the entity
Schema, consistent naming, author and organisation signals so models know exactly who you are and what you do.
Publish answer content
Pages and sections written the way AI engines extract answers: direct, sourced and specific.
Earn citations and track
Mentions on trusted sources, then monthly tracking of your share of AI answers.
Technology
Built with a modern, battle-tested stack for speed, security and long-term maintainability.
Ideal for
- B2B services whose buyers research with AI assistants
- Agencies and consultants competing on expertise
- Brands already ranking on Google but invisible in AI answers
- New businesses that want to be cited from day one
Frequently Asked Questions
How is GEO different from SEO?
SEO earns rankings in a list of links. GEO earns citations inside AI-generated answers. They share foundations (speed, structure, authority) but GEO adds entity clarity, answer-shaped content and signals aimed at language models rather than a ranking algorithm.
Can you guarantee we appear in ChatGPT?
No one can control what a model says. We can make you the clearest, most consistently referenced source on your topic, which is what these engines cite, and we track the results monthly.
Do we need a new website for this?
Usually not. Most GEO work is content, structured data and off-site mentions layered onto your existing site. If your site blocks AI crawlers or lacks structure, we fix that first.
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